McDonald’s Risk Outrage with New Race-Specific Websites.

For those of you who don’t know McDonald’s have launched two new websites specifically aimed at the Black community and the Asian Community:
www.365black.com
www.myinspirasian.com

This is undoubtedly a bold move by the global food chain, and one which is likely to generate huge publicity. But is this a step too far or is it a genius piece of marketing by McDonalds?
For a number of years now online advertising engines have enabled companies to target very specific demographics, including race, but all details of who is being targeted have been kept in the private domain. This, however, is very much in the public domain.
This is likely to be the most high profile instance of a company targeting race to date, particularly as McDonalds, who are hardly a shrinking violet, are the company behind it.
So are McDonalds racist or are they forward thinking pioneers?
I don’t know where I stand on it to be honest. I certainly don’t find it offensive but it does beg the question ‘would they create a website specifically for the UK’s white population?’. I think not!